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GoodGuide Transparency Toolbar

Instantly shop your values when shopping online

Discover whether products are safe, healthy, green and socially responsible. Customize recommendations based on your values. The Transparency Toolbar only appears while you’re shopping online.

See how products perform on issues like these:

Scientifically proven hazards
Animal Welfare Certifications
Energy Efficiency
Recycled Materials
Climate Change
Resource Conservation
Fair Trade
Labor & Human Rights
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Use of the toolbar is subject to GoodGuide’s Terms of Use and Privacy Policy


  • Create a personal filter based on your values.
  • While you shop online, a toolbar reveals how products perform on the issues you care about.
  • Advertisements are screened according to the environmental and social performance of companies.
  • Recommendations for the top-rated brands matching your search are added above advertisements on Google, Bing, and Yahoo.

Supported Websites


About GoodGuide

Led by Professor Dara O’Rourke of UC Berkeley, GoodGuide’s science team - chemists, toxicologists, nutritionists, sociologists, and lifecycle analysis experts – rates products and companies on their health, environmental and social performance. GoodGuide’s 0 to 10 rating system helps consumers quickly evaluate and compare products. Our mission is to help you shop your values wherever you shop.