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GoodGuide Transparency Toolbar

Instantly shop your values when shopping online

Discover whether products are safe, healthy, green and socially responsible. Customize recommendations based on your values. The Transparency Toolbar only appears while you’re shopping online.

See how products perform on issues like these:

Nutrition
Organic
Scientifically proven hazards
Fragrance-free
Animal Welfare Certifications
Energy Efficiency
Recycled Materials
Climate Change
Pollution
Resource Conservation
Fair Trade
Labor & Human Rights
Supported on:
Use of the toolbar is subject to GoodGuide’s Terms of Use and Privacy Policy

Features

  • Create a personal filter based on your values.
  • While you shop online, a toolbar reveals how products perform on the issues you care about.
  • Advertisements are screened according to the environmental and social performance of companies.
  • Recommendations for the top-rated brands matching your search are added above advertisements on Google, Bing, and Yahoo.

Supported Websites

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About GoodGuide

Led by Professor Dara O’Rourke of UC Berkeley, GoodGuide’s science team - chemists, toxicologists, nutritionists, sociologists, and lifecycle analysis experts – rates products and companies on their health, environmental and social performance. GoodGuide’s 0 to 10 rating system helps consumers quickly evaluate and compare products. Our mission is to help you shop your values wherever you shop.